Marketing AI & Architecture Glossary
Key concepts, definitions, and technical architectural terms powering the BAAN platform.
Business Memory
The long-term knowledge repository of a merchant brand, containing verified customer personas, tone rules, and brand guidelines stored in semantic vector collections.
Catalog Grounding
The architectural pattern where AI generation prompts are deterministically injected with verified SKU prices, stock status, and product attributes before model invocation.
Price Hallucination
The failure mode of generic LLMs generating incorrect numbers or currencies, eliminated in BAAN via post-generation regex and relational PostgreSQL validation.
Transactional Outbox
A reliable distributed system design pattern where event messages are written to an ACID PostgreSQL table before asynchronous streaming to Redis.
JWKS (RFC 7517)
JSON Web Key Sets used by BAAN Identity to publish public cryptographic keys for stateless JWT token verification across services.